What’s next after the IPod?

February 20, 2007

     Products go through a cycle:  you got your The Walkman, the Palm Pilot, and now you got the IPod, which is the most popular type of product out there.  But what’s next?  Don’t get too excited because whatever comes out next could be something from Apple or a newer version of the IPod.  Remember when the first IPod came out?  This huge and clunkly device that was probably bigger than the palm of your hand.  Years later, Apple did an update on the IPod by creating the IPod nano and the Video IPod, which seems more sleek and attractive at first glance.  During the Christmas of 2005, everyone wanted a IPod for christmas or anything that might have the same features of an IPod (which I got mines before the holidays came around).  But now a days, there are only so many people who really want or need a portable MP3 player, and that opportunity may have run its course. The next product will likely be something that does more than just music and video.

     To be truly big, the product will need to address the variety of needs and be incredibly good at meeting the most critical. It will need to look cool and be marketed strongly. It will need to be very easy to use and viral (you see it, you want it). And most of all, it will need to be affordable and generally under $500 because anything more won’t hit the volumes required for greatness.  The contenders are the home media center/media hub and the next generation smart phone.

     This product replaces the receiver, the set top box, the DVD player/VCR, and the home music distribution system.  The vendors would have done the same for the computers, but there are some problems that are still being worked with.  In this area, I think that Apple will take over this aspect and steal the market, just like with the MP3 players.

     Then you have Smartphones like the Motorola RAZR leading the field.  The Motorola RAZR is a contender with the same ejoyable features just like the IPod.  However, the phone has to be very easy to use for its primary functions and needs to embrace video, music, games, and communications.

     Basically, there is no telling whats coming out, unless you see it advertising it in a magazine, newspaper, or on television.  Consumers will eventually goe with a product that they are familiar with.  Even though there are a lot of different brand MP3 players out there, the one that I bought was a Apple Video IPod.  Why do you ask?  Because they are well-known for there products, reliable devices with amazing features that you hardly see on other MP3s, and they will continue to surprise us with more products to come.  Just like their new Iphones and IZUNES players.  So when you see a new product from Apple, don’t be surprise.



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